Instantly Recognizable, Unmistakable, and
UNIQUE
0,000+
Vehicles
0+
Countries
ICONIC
Military Vehicle Since
2020
Proudly built in America by AM General, Humvee vehicles have led the US Military’s Light Tactical Vehicle Program for over three decades due to their unique technologies, strength, versatility and rugged durability.
The Humvee lineup provides protection, rescue and humanitarian relief for soldiers and civilians around the world. Men and women stationed on the front lines depend on Humvee vehicles daily to carry out their critical missions safely and successfully.
Humvee Licensing translates these attributes of strength, versality and durability into innovative, high performance products for an adventurous life.
The Humvee lineup provides protection, rescue and humanitarian relief for soldiers and civilians around the world. Men and women stationed on the front lines depend on Humvee vehicles daily to carry out their critical missions safely and successfully.
Humvee Licensing translates these attributes of strength, versality and durability into innovative, high performance products for an adventurous life.
Brand Strength
The Humvee brand embodies bold expeditionary leadership, allowing any path to be taken – conventional or unconventional.
The visual essence of the Humvee lineup:
- Overbuilt Capability,
- Exposed Structure and Parts,
- Distinctive Profile, and
- Aggressive Stance.
Humvee Brand Assets:
- Vehicle Toughness and Ruggedness,
- Protection and Versatility,
- the Humvee Name,
- Icon and Logo, and Finally,
- its Unrivaled Hero Vehicle Reputation.
